Will Consumers Be Spending Come 2012?

We feel confident that consumers will be financially optimistic come 2012 because as of the third quarter of 2009 the recession appears to be over and the Consumer Confidence Index is already turning up. Plus, to put it bluntly, Americans are greedy. We want, want, want and so as soon as we have the stability to give into our desires, we will buy, buy, buy. As John Cloud, author of "Recession Psychology: We Will Spend Again" from the Times - April 2009 states "...Americans with money are the kids in the global candy store; they want everything and they buy everything...and..after periods of self-denial and self-control, we want to give in to our base desires." More or less as soon as we can afford it, and with the end of the recession that appears to be sooner rather than later, Americans will begin to spend once more.

































Sources:
"Recession Psychology: We Will Spend Again", Time Magazine - April 15, 2009
Consumer Confidence Index - Market Harmonics