Popular colors for luxury cars don’t vary or change as often as lower priced cars. Alfa Romeo will be marketed as a luxury car at an affordable price and should be offered in colors similar to those of luxury cars. Luxury cars exude class and sophistication and therefore are offered in colors of class and sophistication. These colors include silver, black, white, and red. Since Alfa Romeo’s are offered at a lower price point that young adults can afford hipper, trendier colors should be offered to appeal to this group. Deep plum purple is extremely popular amongst young women, blues appeal more to young men and dark rich brown is predicted to be the next popular color amongst luxury cars.
Sources
"Who's Hue?", Poughkeepsiejournal.com - February 11, 2009
"Color's Bright Future", Edmunds.com
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